I’m James Hughes, a BA Fashion Communication: Fashion Journalism student at Central Saint Martins. I use the mediums of text and video to explore culture through a political and sociological lens. This manifests through a fun yet staunch and informative voice. In today’s media climate, it is vital to really stand for something and this belief drives my practice, encouraging me to tell innovative and exciting stories with purpose. With a strong handle on delivering concise, clean copy and using video editing software to translate my ideas audio-visually, I do these stories the justice they deserve.