I’m James Hughes, a writer and communicator currently studying BA Fashion Communication: Fashion Journalism at Central Saint Martins in London. Through the mediums of text and video, I explore culture through a political and sociological lens. With a strong grasp of writing clean, concise copy, this manifests through an entertaining yet staunch and informative tone of voice.
Currently, my practice primarily interrogates technology as a social process, seeking to critique and unravel pervasive discourses of technological determinism by exposing the structures of power within. This is achieved particularly by considering how creative practitioners are responding to the current cultural climate and the politics and philosophies emerging as a response to this. I am adept in producing features, essays, profiles, product writing, copywriting and reactive content, as well as translating the work I produce on social media.